Why Believing in Yourself Feels So Hard (Even When You’re Crushing It

A magnet repels potential clients and a woman has her hands on her heart, successful and confident.

You’ve got the credentials, the experience, and maybe even a growing list of clients who rave about your work. By all accounts, you’re doing great. Yet, when you think about showing up online, pitching a big idea, or charging what you’re worth, something stops you dead in your tracks.

That little voice sneaks in:
- “What if I’m not as good as they think I am?”
- “Who am I to teach or lead anyone?”
- “What if they realize I’m not as confident as I look?”

Sound familiar? If it does, let me say this first: You’re not alone. In fact, the higher you climb, the louder these doubts seem to get.

Why Confidence Feels Just Out of Reach
Here’s the thing: Confidence isn’t always about what you’ve accomplished. Logically, you know you’re capable. You’ve put in the work, delivered results, and proven you can handle challenges.

But confidence isn’t logical—it’s emotional. And emotions don’t play by the same rules as your resume.

When you’re trying to grow a business, every new challenge feels personal. It’s not just about the work you do; it’s about you. Will people like you? Will they trust you? Will they believe in you?

And if you’ve ever doubted yourself, you know how easily those fears can spiral.

The Real Weight You’re Carrying
You’re not just juggling your to-do list. You’re carrying:
- The pressure to show up perfectly every time
- The fear that one mistake could ruin everything
- The feeling that everyone else knows what they’re doing (and you’re just figuring it out as you go)

It’s exhausting, isn’t it?

And the worst part is, you can’t exactly talk about it. Because from the outside, you’re “successful.” You’ve got it together. So who would understand?

What’s Actually Getting in the Way
The truth is, putting yourself out there—whether it’s sharing your story, raising your rates, or taking a bold leap—isn’t just about skill or strategy. It’s about feeling like you’re enough.

That fear of judgment, rejection, or “being found out” is what keeps you playing small, even when you know you’re capable of so much more.

But here’s the thing I want you to know: Feeling this way doesn’t mean you’re not cut out for success. It means you’re human.

What to Do When Doubt Creeps In
The next time that little voice whispers, “Who do you think you are?” try this:

1. Pause and Acknowledge It
Instead of brushing off the doubt, recognize it for what it is: a sign that you’re stepping into something bigger. Growth is uncomfortable, but it’s also proof that you’re moving forward.

2. Look Back at the Evidence
Take five minutes to reflect on your wins. The times you delivered. The moments your work made an impact. You’ve done it before, and you can do it again.

3. Ask Yourself: Who Am I Helping?
When the focus is on you—your skills, your worth—it’s easy to freeze up. Shift the focus to the people you’re serving. What do they need from you? How can you make their lives better?

4. Take a Small, Brave Step
Confidence doesn’t magically appear; it’s built one small step at a time. Post that thing. Send that email. Speak up in that meeting. Action is the antidote to fear.

You Don’t Have to Be Perfect
Here’s what I hope you take away from this: You don’t have to wait until you feel “ready” to take the next step. Because chances are, the person you’re afraid of letting down is... you.

And you? You’re doing just fine. Better than fine, actually.

Keep going. Keep showing up, even when it’s hard. The confidence will come—right after you take that next step.

Ready to Take the First Step Towards Anxiety Relief and Build Your Dream Business?

If you’re struggling with anxiety about building your business and looking for practical tools to help you manage anxiety and build confidence, download my free 29-page workbook on understanding anxiety. It’s packed with:

• Education to help you understand what’s happening in your mind and body.

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This workbook is the perfect starting point to help you live in alignment with your truth while managing anxiety.

Download your free guide now and take the first step towards a more peaceful, confident you.