I built two successful businesses, but when I started both of them, that voice of self-doubt told me I wasn’t good enough, not experienced enough, or not capable enough. But here’s the truth: I’ve learned to push through those feelings and thoughts, and you can too.

Those feelings, those fears, don’t have to hold us back — they can be the very things that propel us forward.

You’ve got the credentials, the experience, and maybe even a growing list of clients who rave about your work. By all accounts, you’re doing great. Yet, when you think about showing up online, pitching a big idea, or charging what you’re worth, something stops you dead in your tracks…

Let’s be real: therapists aren’t the first people who jump up and say, “I’m going to crush it as a business owner!” In fact, many of us (yes, I’m talking to you) spend our free time wondering if we’re even good enough at being therapists—never mind running a whole business. Imposter syndrome loves to show up uninvited, making you feel like you’re pretending to know what you’re doing.

Imposter syndrome can be a stealthy and persistent obstacle in business. It doesn’t always present itself in obvious ways, like self-doubt or negative self-talk. Often, it hides behind seemingly logical thoughts or habits that, in reality, keep you playing small. Let’s dive into some of the sneaky ways imposter syndrome might be affecting your business and, more importantly, how you can recognize and overcome it.

Anxiety can feel overwhelming, often leaving us trapped in a cycle of worry, doubt, and self-criticism. Whether it’s the pressure of deadlines, social situations, or the constant demand to perform, the weight of anxiety can feel heavy and unmanageable. But what if the tools to ease anxiety are already within you? Yoga philosophy offers two powerful principles — Ahimsa (non-harming) and Satya (truthfulness) — that can help you reduce anxiety and find inner peace.

Gratitude isn’t just about feeling warm and fuzzy—it’s a powerful tool for grounding yourself and shifting your perspective. When you practice gratitude, you’re actively training your brain to focus on what’s working instead of what’s not. This shift can help reduce anxiety and quiet that inner critic fueled by imposter syndrome.

But what if the key to breaking free isn’t pretending or proving yourself, but embracing the power of truth?

In yoga, the principle of Satya means truthfulness—not just avoiding lies, but living in alignment with your most authentic self.

While the fear didn’t magically disappear, I ended the practice with a new sense of curiosity. Instead of feeling weighed down by the fear, I felt a little lighter, intrigued by this part of myself I’ve been carrying. I realized that holding onto this fear as protection has been creating a barrier in my life, and in a way, it’s adding to my anxiety.

Anxiety often feeds on harsh self-criticism. When we’re stuck in a cycle of negative self-talk, it can feel like a storm we can’t escape. Ahimsa teaches us to challenge that narrative. Instead of berating ourselves for feeling anxious, we can approach our feelings with curiosity and compassion.

We all struggle with imposter syndrome as business owners from time to time. Our thoughts lead to our emotions which lead to our actions. Change the thoughts, emotions will change and actions will change. It starts with the mindset. It doesn’t end there, but mindset shifts are critical for overcoming anxiety and imposter syndrome

We all struggle with imposter syndrome as business owners from time to time. But it does not have to stop you from growing and being wildly successful in your business

These five techniques could be just what you’re looking for if you’ve struggled to stay consistent with the goals you set for yourself. Motivation is hard to maintain. Finding the best techniques will help you stay focused and be successful.

Consistency is easier when you are staying in the moment. Staying in the moment is easier when you are consistent (it becomes habitual). But neither are easy at first. But both were vital to all the successes I have ever had.

Changing habits is hard. Motivation is there when you don’t have to take action yet, but not there when it’s time to take action. How do you figure out how to take action and stay consistent with new habits?

You are an expert as a therapist. You have spent years studying human behavior, but you don’t believe you are good at marketing? You have the skills you need to market efficiently already

Burnout is a feeling of dread going to work. Burnout is exhaustion. Burnout is irritability. Burnout is loss of compassion. Burnout is apathy. Burnout is not the end.

If your private practice isn’t getting a lot of traction yet, you are not a failure and you can build the business and life you’re looking forward to. You went to school to become a therapist, you did not go to business school. A few tweaks is all your marketing may need.

October, if you weren’t aware, is National face your fears month. Fear: f** everything and run, or, face everything and rise. Your choice. Our thoughts are powerful. Choose the ones you want to hold onto wisely. Delete self doubt. You don’t need it. Practice what you teach your clients. Take control of your happiness.

As a therapist, you came into this field to help people. But now you’re feeling burnt out and thinking about getting into private practice. But that feels very scary. Anxiety and imposter syndrome are sitting in the front seat trying to take the steering wheel. What do you do?

Going out of your comfort zone is, well, uncomfortable. Doing what it takes to build a business despite anxiety and imposter syndrome is challenging. Growth frequently comes with challenges. Imposter syndrome, feeling like you don't deserve the success, feeling like you got here by luck or circumstance and not your own work can hold you back, but are within you and within your control to change. Lean into these challenges.